Why WWE Network will fail

8 Dec

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Call it far-fetched if you will, but my gut instinct tells me that the WWE Network in my opinion will end up just like the XFL: a costly flop.

As for why I think the highly-publicized channel which debuts on April 1, 2012 (the date of WrestleMania 28) will fail to live up to expectations is what happened to the ill-fated Cable Music Channel which Ted Turner started in October 1984.

In June 1983, a music video show titled Night Tracks premiered on June 3, 1983 as TBS’ answer to the highly successful MTV. Unlike MTV, Night Tracks played videos from pop, rock, adult contemporary, metal, alternative, R&B, rap, dance, and country. Night Tracks would go on to become one of TBS’ highest rated shows and Night Tracks’ success prompted Turner to create the Cable Music Channel.

Unfortunately, the Cable Music Channel didn’t get very many clearances from cable companies and has vanished from the TV airwaves the following month. The Cable Music Channel would be revived as VH-1 which catered to an older audience than MTV.

Which brings me to the WWE Network. In recent years, ratings for WWE programming has declined ever since the move to TV-PG was made in the summer of 2008 in an effort to appeal to children. Another reason is the rise of mixed martial arts, especially the UFC. The UFC’s mix of rough-and-tumble action plus the hard-nosed personalities of such UFC stars like Brock Lesnar (a former WWE Champion), Quinton Jackson, Chuck Liddell, Anderson Silva, Georges St-Pierre, and Ken Shamrock has resonated with the viewers who grew up watching the WWE’s so-called “Attitude Era” of the late 1990s to early 2000s.

And so there you have it. My take on why the WWE Network will be the XFL of 2012.

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One Response to “Why WWE Network will fail”

  1. RM December 8, 2011 at 6:25 am #

    What do you think about my article on the WWE Network?

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