The reason why the WWE Championship Money in the Bank ladder match served as the main event for the Money in the Bank PPV over CM Punk versus Daniel Bryan for the WWE Championship was partly due to Punk’s inability to main event a PPV.
WWE officials blamed the 2011 WWE TLC PPV’s (in which Punk was in the main event) dismal buyrates as one of the reasons for not trusting Punk to close out the PPV. The other reason was the plan was for John Cena to win the WWE Championship MITB Match. The feeling is that Cena is highly capable of main eventing a match.
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